Having your website designed and built is only one important step towards building a successful business online. Now, it’s time for you to market your business properly and attract new customers. That’s where SEO comes in. It can be tricky and confusing at first, but there are a few basic principles you should be following. To help you get started, here are 4 fundamental tips for SEO success.
1. Do your keyword research
Whenever you produce new content, be it for a web page or a blog post, you should start with keyword research. This means using a tool like the Google Keyword Planner to find keywords and phrases that your customers are actually searching for.
2. You’ll need backlinks
To help improve your rankings, you need other websites to be linking through to yours. This shows Google that your site is relevant and important. There are a number of ways to build backlinks, each with varying success. To start with, it’s worth speaking to other website owners to see if you could guest post for them and start building backlinks that way.
3. Write genuinely useful content
The Google ranking algorithm is very complex and is designed to show useful and practical answers at the top of each search. So, there’s no use trying to beat the system with tricks like keyword stuffing. Instead ensure all of your posts are long, interesting and genuinely answer the focus of the article.
4. Think about how you’ll look in Google
You need to make sure that you create a meta title and meta description for every post you put up on your site. These do not directly influence your rankings but help in improving your click-through rate. This is the rate at which people click on your content after they see it crop up in Google.
Well, that should be enough to get you started. SEO is an evolving science and becoming a pro comes down to one simple thing: practice. If you’d like to achieve greater SEO success in a much shorter time, it might be worth your while working with a digital consultancy firm like ourselves who specialise in SEO Manchester, Cardiff and London wide. To find out more about our services and to see how Alsbury Media can benefit your business, contact our friendly team today.